• One Business, Multiple Twitter Accounts

    Posted on March 6, 2012 by in social media

    Yesterday I was thinking about whether a business should have more than one Twitter account.  The reason I was doing so was that a local radio station, NJ 101.5, tweeted that they will be combining their news (@nj1015news) and general (@nj1015) Twitter feeds into one. ‪@nj1015news     We’re consolidating our Twitter Feeds and so we’ll […]

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  • Yelp’s Huge IPO Pop May be Telling You Something

    Posted on March 2, 2012 by in social media

    Yelp made its IPO debut today and as of right now, the stock is trading up 60%+ at $24.40, making the company worth about $1.5 billion. The strong IPO performance may be indicating that people (who are investing real money) have higher expectations for Yelp than were previously appreciated. Yelp’s website and app offer user-generated […]

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  • Lego, Alternative Marketing and Very Specific Answers

    Posted on February 27, 2012 by in Uncategorized

    Remember when Lego was a do-it-yourself box of bricks where the “it” was not defined?  I played with “it” for hours as a kid.  In Seth Godin’s excellent education manifesto published today, he referenced an analysis of Lego (the company) and current customer expectations by Dr. Derek Cabrera. The troubling conclusion is that the renaissance of […]

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