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  • Target’s New Online Strategy

    Posted on May 17, 2012 by in inbound marketing, social media

    ~~~ Super Angel Investor and Silicon Valley visionary Ron Conway spoke at a Betaworks conference in New York this week and one of his eCommerce observations might surprise you. Edit: If someone from Indiana University wants to let us know why they find this post so compelling, please drop us a line. According to Conway’s [...]

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  • GM Dumps Facebook – What is the Message?

    Posted on May 15, 2012 by in social media

    ~~~ General Motors (GM) announced today that it will no longer run paid ads on Facebook. To say that this is a bummer for Facebook is an understatement.  Facebook’s long-awaited IPO starts trading Friday, as is currently planned.  GM is the 3rd largest advertiser in the US.   GM’s marketing executives decided Facebook’s ads had [...]

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  • Losing an SEO Customer

    Posted on May 15, 2012 by in Uncategorized

    ~~~ Most of what I write on here is more tailored for the Alternative Marketing customer than for firms such as mine.  I thought it might be instructive (or cathartic) to take a look at one element of the business from the other side. ~~ If you do the Alternative Marketing thing for long enough, [...]

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