Monthly Archives: April 2012

  • Disruption and Your Business

    Posted on April 30, 2012 by in Uncategorized

    The textbook market in the United States is estimated to generate $8 – 10 billion per year in revenue.  If you were involved in the textbook business, in authoring, publishing, distributing or retailing, you were probably a happy camper 2 years ago. You might not have been so happy back in January, when Apple announced […]

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  • The Alternative Marketing Water Cooler

    Posted on April 23, 2012 by in inbound marketing

    Where is the new water cooler? If you are good at what you do, and are providing a valuable product or service for your customers, referrals have probably been an important source of new customers for you.  No doubt you would appreciate even more referrals. There are formal referrals and informal ones.  In a formal […]

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  • Google Announcing New Digital Branding Tools

    Posted on April 18, 2012 by in Uncategorized

    Google is presenting at the Ad Age Digital Conference today and is rolling out what could end up being a tipping point for product branding on the web. From the Official Google Blog: “Measurability is already at the heart of digital advertising—every second, businesses rely on insights from products like Google Analytics and Google AdWords […]

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