Monthly Archives: February 2012

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  Lego, Alternative Marketing and Very Specific Answers

  Posted on February 27, 2012 by admin in Uncategorized

  Remember when Lego was a do-it-yourself box of bricks where the “it” was not defined?  I played with “it” for hours as a kid.  In Seth Godin’s excellent education manifesto published today, he referenced an analysis of Lego (the company) and current customer expectations by Dr. Derek Cabrera. The troubling conclusion is that the renaissance of [...]

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  Inbound.org – A Great New Resource for Inbound Marketing Pros

  Posted on February 22, 2012 by admin in inbound marketing, Uncategorized

    Inbound.org – A Great New Resource for Inbound Marketing Pros   Inbound.org was founded earlier this month (February 2012) and already it is a fantastic resource for Inbound Marketing Pros and savvy Inbound Marketing clients. The site, a community really, was founded by Rand Fishkin of SEOmoz, and Dharmesh Shah of Hubspot, both prolific [...]

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  Facebook for Retailers – Failing or Missing the Mark?

  Posted on February 20, 2012 by admin in Uncategorized

  A Bloomberg story yesterday tells the story of a number of large retailers, from Gamestop to J. C. Penney, quietly backing away from their Facebook retail strategy. Not abandoning Facebook entirely mind you, but altering their strategy of trying to sell product through a Facebook storefront. Customers had no incentive to shop at Gamestop’s Facebook [...]

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