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	<title>S2R Solutions, LLC</title>
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	<link>http://www.s2rsolutions.com</link>
	<description>Alternative Marketing and eBusiness Solutions</description>
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		<title>Listen Up OEMs &#8211; The Problem with Automotive Internet Leads</title>
		<link>http://www.s2rsolutions.com/listen-up-oems-the-problem-with-automotive-internet-leads/</link>
		<comments>http://www.s2rsolutions.com/listen-up-oems-the-problem-with-automotive-internet-leads/#comments</comments>
		<pubDate>Wed, 27 Jul 2011 17:23:22 +0000</pubDate>
		<dc:creator>Kevin</dc:creator>
				<category><![CDATA[ebusiness]]></category>

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		<description><![CDATA[Im an industry veteran. 21 years at the manufacturer level and 5 at the retail level.&#160; I&#8217;ve seen many many changes in those years. Not only in the vehicles themselves but also on the change in the customers. From what they buy to how they shop. &#160; Id like to talk a bit about how [...]]]></description>
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		<title>Automotive Internet Sales Process</title>
		<link>http://www.s2rsolutions.com/automotive-internet-sales-process/</link>
		<comments>http://www.s2rsolutions.com/automotive-internet-sales-process/#comments</comments>
		<pubDate>Fri, 15 Jul 2011 14:10:08 +0000</pubDate>
		<dc:creator>Kevin</dc:creator>
				<category><![CDATA[ebusiness]]></category>

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		<description><![CDATA[Automotive Internet Sales Process&#160; &#160; Many dealers are starting to realize they need to pay attention to this marketing and selling medium and are looking for how to information on just about every topic, from every available source they have at their disposal. The factory, their associates and the internet. &#160; Its kind of ironic [...]]]></description>
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		<title>Starting A Social Media Existence For Your Business</title>
		<link>http://www.s2rsolutions.com/starting-a-social-media-existence-for-your-business/</link>
		<comments>http://www.s2rsolutions.com/starting-a-social-media-existence-for-your-business/#comments</comments>
		<pubDate>Thu, 14 Jul 2011 14:26:55 +0000</pubDate>
		<dc:creator>Kevin</dc:creator>
				<category><![CDATA[ebusiness]]></category>

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		<description><![CDATA[So you&#8217;ve read our previous posts on the value of Social Media for business and now you want to be in the game. Your first question may be, &#8220;Can I do this in house?&#8221;.&#160; The short answer is &#8220;YES&#8221; but the realities are that this topic deserves a deeper dive into the feasibility of managing [...]]]></description>
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		<title>&#8220;Social Media Provides No ROI&#8221;. Social Media Is Just A Fad.</title>
		<link>http://www.s2rsolutions.com/social-media-provides-no-roi-social-media-is-just-a-fad/</link>
		<comments>http://www.s2rsolutions.com/social-media-provides-no-roi-social-media-is-just-a-fad/#comments</comments>
		<pubDate>Wed, 13 Jul 2011 18:45:49 +0000</pubDate>
		<dc:creator>Kevin</dc:creator>
				<category><![CDATA[ebusiness]]></category>

		<guid isPermaLink="false">http://www.s2rsolutions.com/social-media-provides-no-roi-social-media-is-just-a-fad/</guid>
		<description><![CDATA[We often get the question &#8220;Why should I bother with Facebook? Its just a fad. I have yet to attribute a singe sale to a Facebook post&#8221;. From a business perspective, the ROI associated with Social Media cannot be easily proven in a financial statement. However, if you believe that staying in touch with existing [...]]]></description>
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		<title>How much should you pay for SEO?</title>
		<link>http://www.s2rsolutions.com/how-much-should-you-pay-for-seo/</link>
		<comments>http://www.s2rsolutions.com/how-much-should-you-pay-for-seo/#comments</comments>
		<pubDate>Thu, 30 Jun 2011 15:08:32 +0000</pubDate>
		<dc:creator>Kevin</dc:creator>
				<category><![CDATA[ebusiness]]></category>

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		<description><![CDATA[&#160;&#160;On the surface, this appears to be a simple question that is worthy of a simple answer.&#160; There are 5 key factors that go into how much you should pay for SEO. How many products do you offer? If you are a producer of widgets, and you have only one style available in only one [...]]]></description>
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		<title>Do I need Search Engine Optimization (SEO)?</title>
		<link>http://www.s2rsolutions.com/do-i-need-search-engine-optimization-seo/</link>
		<comments>http://www.s2rsolutions.com/do-i-need-search-engine-optimization-seo/#comments</comments>
		<pubDate>Wed, 29 Jun 2011 17:45:49 +0000</pubDate>
		<dc:creator>Kevin</dc:creator>
				<category><![CDATA[ebusiness]]></category>

		<guid isPermaLink="false">http://www.s2rsolutions.com/do-i-need-search-engine-optimization-seo/</guid>
		<description><![CDATA[The better question; can you afford NOT to invest in SEO?. At the most basic level, SEO begins with the visibility of your site. If you type the name of your company into a search engine and hit enter, does your website appear at the top of the rankings? If not, that should be your [...]]]></description>
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		<title>Should I Hire A Dedicated Digital Marketing Manager For My Automotive Dealership?</title>
		<link>http://www.s2rsolutions.com/should-i-hire-a-dedicated-digital-marketing-manager-for-my-automotive-dealership/</link>
		<comments>http://www.s2rsolutions.com/should-i-hire-a-dedicated-digital-marketing-manager-for-my-automotive-dealership/#comments</comments>
		<pubDate>Mon, 28 Mar 2011 20:33:09 +0000</pubDate>
		<dc:creator>Kevin</dc:creator>
				<category><![CDATA[automotive]]></category>
		<category><![CDATA[ebusiness]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Process Management]]></category>
		<category><![CDATA[auto]]></category>
		<category><![CDATA[Automotive eMarketing]]></category>
		<category><![CDATA[digitial marketing]]></category>

		<guid isPermaLink="false">http://www.s2rsolutions.com/2011/03/28/should-i-hire-a-dedicated-digital-marketing-manager-for-my-automotive-dealership/</guid>
		<description><![CDATA[We&#8217;ve all heard the numbers. 80% of all automotive shoppers start their research on-line. Dealers typically close 13% of their true internet leads Gross profit for these internet leads is at or above store average Sure your Internet Manager makes sure the website is current, keeps current in social for the dealership to some extent [...]]]></description>
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		<title>Google Pagerank and You &#8211; What is Google Pagerank</title>
		<link>http://www.s2rsolutions.com/google-pagerank-and-you-what-is-google-pagerank/</link>
		<comments>http://www.s2rsolutions.com/google-pagerank-and-you-what-is-google-pagerank/#comments</comments>
		<pubDate>Thu, 03 Mar 2011 15:42:59 +0000</pubDate>
		<dc:creator>Kevin</dc:creator>
				<category><![CDATA[automotive]]></category>
		<category><![CDATA[ebusiness]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Pagerank]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[pagerank]]></category>

		<guid isPermaLink="false">http://www.s2rsolutions.com/2011/03/03/google-pagerank-and-you-what-is-google-pagerank/</guid>
		<description><![CDATA[What is Google Pagerank? Pagerank is one of the many variables Google will use in their algorithm for a search results page (SERP). Basically its a classification system Google uses to rate how important any given URL is at any given time. A sites Pagerank is the end result of all the number crunching going [...]]]></description>
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		<title>Social Media &#8211; Why a Facebook Page vs. Facebook Profile for Business</title>
		<link>http://www.s2rsolutions.com/social-media-why-a-facebook-page-vs-facebook-profile-for-business/</link>
		<comments>http://www.s2rsolutions.com/social-media-why-a-facebook-page-vs-facebook-profile-for-business/#comments</comments>
		<pubDate>Fri, 04 Feb 2011 13:59:36 +0000</pubDate>
		<dc:creator>Kevin</dc:creator>
				<category><![CDATA[ebusiness]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[pages vs profile]]></category>

		<guid isPermaLink="false">http://www.s2rsolutions.com/2011/02/04/social-media-why-a-facebook-page-vs-facebook-profile-for-business/</guid>
		<description><![CDATA[We often hear the question &#8220;Why should I create a Facebook &#8220;page&#8221; versus just creating a separate personal Facebook account? Its so much easier to just do that.&#8221; A Facebook page is distinctly different from a Facebook account. Anyone can view your page. Users do not have to LIKE or become a friend to see [...]]]></description>
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		<title>Social Media ROI &#8211; Your Measurement Questions Answered</title>
		<link>http://www.s2rsolutions.com/social-media-roi-your-measurement-questions-answered/</link>
		<comments>http://www.s2rsolutions.com/social-media-roi-your-measurement-questions-answered/#comments</comments>
		<pubDate>Wed, 19 Jan 2011 13:30:43 +0000</pubDate>
		<dc:creator>Kevin</dc:creator>
				<category><![CDATA[automotive]]></category>
		<category><![CDATA[ebusiness]]></category>
		<category><![CDATA[Automotive eMarketing]]></category>
		<category><![CDATA[Dealership eBusiness]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.s2rsolutions.com/2011/01/19/social-media-roi-your-measurement-questions-answered/</guid>
		<description><![CDATA[&#160; One of the most asked questions I get from dealers is &#8220;How do I measure my return in my social media endeavours?&#8221; Fair enough question. My answer really depends on how each store views social media. Should there even be a &#8220;return&#8221; or is it just an extension of business ethics? There are certainly [...]]]></description>
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