Author Archives: Kevin
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Car Dealers and the Internet
Posted on March 19, 2013 by Kevin in automotive, ebusiness, MarketingTweet“Car Dealers and the Internet – they just aren’t getting it”, or “How Can Car Dealers Improve Their Websites” WOW! Warning, this article may hurt some of you but it’s about time someone was honest with you. Maybe people have been honest with you about this in the past and you just don’t care. Either [...]
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Automotive Internet Sales What to Track
Posted on October 11, 2012 by Kevin in ebusinessTweetAutomotive Internet Sales What to Track Every partner we speak with wants to improve his or her Internet Department efficiency. Really, who wouldn’t? The problem is, most really have no idea how efficient they currently are in this area, they just know they “aren’t where they need to be”. And yes, there is a [...]
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Listen Up OEMs – The Problem with Automotive Internet Leads
Posted on July 27, 2011 by Kevin in ebusinessTweetIm an industry veteran. 21 years at the manufacturer level and 5 at the retail level. I’ve seen many many changes in those years. Not only in the vehicles themselves but also on the change in the customers. From what they buy to how they shop. I’d like to talk a bit about how [...]
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Automotive Internet Sales Process
Posted on July 15, 2011 by Kevin in ebusinessTweetAutomotive Internet Sales Process Many dealers are starting to realize they need to pay attention to this marketing and selling medium and are looking for how to information on just about every topic, from every available source they have at their disposal. The factory, their associates and the internet. Its kind of ironic [...]
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Starting A Social Media Existence For Your Business
Posted on July 14, 2011 by Kevin in ebusinessTweetSo you’ve read our previous posts on the value of Social Media for business and now you want to be in the game. Your first question may be, “Can I do this in house?”. The short answer is “YES” but the realities are that this topic deserves a deeper dive into the feasibility of managing [...]
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“Social Media Provides No ROI”. Social Media Is Just A Fad.
Posted on July 13, 2011 by Kevin in ebusinessTweetWe often get the question “Why should I bother with Facebook? Its just a fad. I have yet to attribute a singe sale to a Facebook post”. From a business perspective, the ROI associated with Social Media cannot be easily proven in a financial statement. However, if you believe that staying in touch with existing [...]
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How much should you pay for SEO?
Posted on June 30, 2011 by Kevin in ebusinessTweet On the surface, this appears to be a simple question that is worthy of a simple answer. There are 5 key factors that go into how much you should pay for SEO. How many products do you offer? If you are a producer of widgets, and you have only one style available in only [...]
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Do I need Search Engine Optimization (SEO)?
Posted on June 29, 2011 by Kevin in ebusinessTweet The better question; can you afford NOT to invest in SEO?. At the most basic level, SEO begins with the visibility of your site. If you type the name of your company into a search engine and hit enter, does your website appear at the top of the rankings? If not, that should be [...]
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Should I Hire A Dedicated Digital Marketing Manager For My Automotive Dealership?
Posted on March 28, 2011 by Kevin in automotive, ebusiness, Marketing, Process ManagementTweet We’ve all heard the numbers. 80% of all automotive shoppers start their research on-line. Dealers typically close 13% of their true internet leads Gross profit for these internet leads is at or above store average Sure your Internet Manager makes sure the website is current, keeps current in social for the dealership to some [...]
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Google Pagerank and You – What is Google Pagerank
Posted on March 3, 2011 by Kevin in automotive, ebusiness, Google, Marketing, Pagerank, social mediaTweet What is Google Pagerank? Pagerank is one of the many variables Google will use in their algorithm for a search results page (SERP). Basically its a classification system Google uses to rate how important any given URL is at any given time. A sites Pagerank is the end result of all the number crunching [...]
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